Bob Rennie
Ross Milne
Nicole Phillips
Calen Knauf
Coraline Dunks… and the movie is opening on Feb 6th
I always give people shit when they post stuff that doesn’t really have anything to do with what makes Vancouver awesome so before you get any deeper know that the movie Coraline is opening here on February 6th, these shoes are currently living in Vancouver and… and… that’s it.
Even though it’s coming from a huge advertising agency (Wieden + Kennedy), there’s been something really nice and honest about the social media/influencer marketing efforts surrounding the 3D stop-motion spectacle, Coraline, that’s coming out in a few days. That first little gift I showed you that they sent to me around Christmas, that was really nice of them. It got me interested enough to check out the trailer and the in-depth site they built for the movie, which got me interested enough to read up about the film and about Laika and somewhere in amongst doing that digging I came to the conclusion that Coraline was going to be super awesome and that I absolutely had to see it. And I wanted to tell you that, so I did. That’s marketing that works. Nice marketing.
Fast forward to a couple of days ago when this pair of shoes showed up. Those marketers have gone and sewn black buttons over their eyes, taken the “niceness” dial and cranked it up to 13 with this pair of incredibly limited edition sneakers (this is one pair of 100 worldwide) that are made of premium materials, have awesome handcrafted details designed by the film’s director, Henry Selick, and are being listed on ebay by less scrupulous individuals than myself for upwards of $6500.
I admit though, I discussed it with my wife when they arrived. I said “Look, they’re going for thousands of dollars on ebay, should we keep them or not?”. I proposed that we sell them and then pay for one ticket to see Coraline for every single reader of this blog, then put the money that would be left over into a trust fund for my newborn son, but my wife got sold on the movie when I did, the day that first little parcel arrived. She went out and bought the book by Neil Gaiman and has been reading it to us over the past few days, to get us warmed up for the movie.
So… well… we’re keeping the shoes.
Thanks Laika and everybody involved in making what promises to be a truly groundbreaking and original film, and also a huge thanks to W+K and whoever decided that I should be on a list of people to receive these Nikes. My family will be first in line the day that Coraline hits the theatre… but my wife and I wear the same size shoes so we’re not yet sure who’ll be wearing these dunks that night!
A COUPLE MORE PHOTOS…
The shoe box that looks like the door to the other world that Coraline enters in the story was a nice touch.
If you’d like your own pair of these kicks, and I imagine the same box, they’re giving 1000 more pairs away, just minus those big buttons. Stay after the credits of the film for some sort of hint… or secret code? I’m not sure exactly, but if you want a pair just stay after the credits and perhaps all will be revealed.
The extended trailer…
January 29th, 2009 at 1:06 pm
woo yeah
I liked the idea of giving a free ticket to everyone who reads this blog – hows about an airline ticket so I can get there to see it…
January 29th, 2009 at 5:07 pm
wow. I read this earlier today on Mumble. People are paying $6500 on ebay for a pair of dunks? If it were me, I’d have to sell them. That’s a huge payment toward my mortgage.
January 29th, 2009 at 5:13 pm
… a car…
January 30th, 2009 at 1:29 am
i keep on thinking they are ‘coralie’ dunks…
January 30th, 2009 at 6:50 am
yea, the details to the shoe and whole packaging is amazing. W + K amazing agency curious to see what their new group of people come up with.
January 30th, 2009 at 3:31 pm
DAMN YOU ARE ONE LUCKY MAH FUCKAH MAN. Those kicks are serious!
January 30th, 2009 at 6:25 pm
a good packaging job is sometimes better than tha actual product…
nice!
January 30th, 2009 at 10:32 pm
jef they should be coralie dunks! i wonder what props from the actual movie were included in those extra special 50 boxes…?
see you all at the theatre on the 6th!
January 30th, 2009 at 10:49 pm
Here’s the ones with props:
http://www.kicksonfire.com/2009/01/23/nike-x-coraline-dunk-movie-props-edition/
February 3rd, 2009 at 4:42 pm
I think this movie is going to be really wicked. Any idea where it’ll be showing?
February 4th, 2009 at 3:46 pm
You have to look at the completed listings for the big picture. None of them have actually sold for those crazy prices, they are just being offered for sale.
The only one that has sold is here:
http://tinyurl.com/bxwyrt
February 5th, 2009 at 4:31 am
great…so bob’s kids not going to college now… way to rain on our parade….
February 10th, 2009 at 4:29 pm
You’re lucky to have received those, as Canadians are not eligible to win a pair. The contest is only open to residents of the States.
February 12th, 2009 at 10:19 pm
Anyone know who actually produced that unique box?
February 13th, 2009 at 1:52 am
I think it was produced by W+K and/or Laika, likely at one of Nike’s overseas factories… I searched inside and out and there’s no wordage anywhere on it, just the pattern on the outside and the vortex inside…
March 26th, 2009 at 5:00 am
do you mind if i just buy the box from you? i know you definitely want the shoes but i really want the box….
plz reply!!
September 25th, 2009 at 4:29 am
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