This Space on Union
When I first caught wind of This Space at 243 Union Street I must admit I was skeptical. Their messaging on Twitter (where I first saw mention of them) said they were “calling on Strathcona and Chinatown to build a sustainable business they can call their own”. Clicking a link took me to an impossibly slick web site splashed with the same message, expanding the details of how they’re asking the residents of the area what kind of business they should open, and that the first step was to vote on the general type of business they should open. A community-minded project surely couldn’t be so genuine as well as visually appealing, so I immediately tried to get to the root of it and see which local ad agency was trying to sell us something. I set up a time to visit the people in charge of This Space, located mere blocks from the V.I.A. office on the border of Chinatown and Strathcona, right along that bike route on Union. I was going to unravel this marketing mystery and expose the culprits!

What I actually uncovered is …READ THE REST OF THIS ENTRY>>>







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