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Pink Shirt Day 2012

Every seven seconds in Canada, a child is bullied ...This alarming statistic fuels the passion behind CKNW’s 5 th annual anti-bullying campaign Pink Shirt Day – Bullying Stops Here! On Wednesday, February 29th, 2012.

Every seven seconds in Canada, a child is bullied...This alarming statistic fuels the passion behind CKNW’s 5th annual anti-bullying campaign Pink Shirt Day – Bullying Stops Here! On Wednesday, February 29th, 2012.

In 2007, two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully. CKNW were inspired by the story and to date have raised more than $300,000 for Boys & Girls Clubs anti-bullying programs with the sales of Pink Shirt Day T-Shirts.

Last week some of Vancouver's most notable ladies gathered for a luncheon, at Glowbal Group's SOCIETY, to support the CKNW Orphan's Fund/Boys & Girls Club. Check out the photos below, tweet about the day (@pinkshirtday #PSD2012) and on Wednesday February 29th wear PINK!