 |
Vancouver is home to a thriving fashion industry made up of individuals committed to its growth and success. Get to know these personalities in The Inseam and discover what makes the Vancouver Fashion scene so awesome. |
Photo: courtesy A Size Too Small
PR guru Adele Tetangco is best known for her previous gigs at Dace Clothing and Blank Communications, but after recently giving birth to baby number two, she has embarked on a brand new project. A Size Too Small is a carefully curated collection for little tots and fashion lovers in the making. I chat with Adele to discuss the online shop and what we can expect from the line.
Valerie Tiu: You have been working in the Public Relations industry for some time now, having previous jobs with Dace and Blank Communications - what made you decide to start your own venture?
Adele Tetangco: Well, I started A Size Too Small with Belinda Chan - she used to work at Dace as well. We both really wanted to work on a project together that we could call our "own". The kid's stuff is so cute, we just couldn't resist.
VT: How did you come up with the concept for A Size Too Small? Who wears it?
AT: We both thought it would be cool to showcase items for kids that we'd want to wear and use for ourselves. My general rule of thumb: never dress your kids in something you wouldn't want to wear yourself.
VT: What is the inspiration behind A Size Too Small?
AT: Hmmmm...If you're talking about the overall design of the shop, we really just wanted it to be clean but still quirky.
VT: Every item on your online shop is hand-picked. What is your process in selecting these pieces? What elements do you look for?
AT: Basically, we only pick things that we'd want to wear ourselves. This is probably why most of the items we have are grey and black.
VT: Can you talk about your vintage "found" items and consignment program?
AT: We are thrifting whores, that's all. So we thought it would be fun to start "Found" - our collection of "found" goodies. We're always looking for items and have a couple friends looking for us as well. Our consignment program is simple; people interested can contact us via email at info@asize2small.com. We will ask for photos of the items and sell them under our Found section. The only thing is, we're really picky.
VT: A Size Too Small brings adult-styled clothing to the littler set, perhaps sparking an interest in style at a younger age. Can you describe your own favourite childhood fashion memory?
AT: My fashion sense when I was a child was horrible! Maybe I'm trying to re-live it though this site.
VT: Is your child a fan of fashion, like yourself?
AT: Yes, she is. I'm a little afraid that I created a monster. She has started blogging for A Size Too Small. Once a month she will post about her styling picks. Here is the link to the one she did for back to school.
VT: Can we expect to see A Size Too Small in Vancouver stores in the future?
AT: We love a good Pop Up shop, so yes - I'd say so.
VT: Where are your favourite local hangouts for you and your kids?
AT: We like going to Chapters and reading books. We do this a couple of times a week.
