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1:Face Watch made its debut on Indiegogo over a year ago with the lofty goal of “changing the world.” In just over a year, the company has managed to do just that by impacting 50,000 lives and selling over 100,000 watches. The best part about this deal is that the company has paired with charities to create a specific metric program. Each watch is connected to a cause and with every watch purchased, the charity tied to that cause will fulfill a specific metric. This ensures that buyers understand where exactly their money is being spent.
Now 1:Face Watch is launching in Canada and has set up shop on Granville Island. I caught up with their distributor, Marc Herman of Another Blank Page, to learn more about their initiative and how it all works.
Valerie Tiu: Can you give us a rundown on the concept behind 1:Facewatch?
Marc Herman: What we want to do is have an impact so that everybody has the opportunity to make a change. Our slogan is to “change the world 1:Face at a time.” One of the reasons behind that message is if you look at the watch, it actually has a mirrored face so that every time you look at it, you get to look back at yourself. You are reflecting on that decision to make a change.