|More than 61 weeks ago I read a theory that going for 50 coffees with people you’ve never met is the entrepreneur’s equivalent to the theory that doing anything for 10,000 hours will make you an expert on it. While I got the idea, 50 coffees was far easier than practicing something for ten years, so after completing that challenge I decided to make a major commitment and publish 500 over the next few years. In this series I introduce you to interesting Vancouverites, many of whom I had never met before. It’s an exercise in networking for myself and for V.I.A. while also being a platform through which I to introduce you to some people who are doing really cool stuff in the city you live in.
Meet Wendy Underwood. Principal of Fever Pitch Marketing Communications, she’s a Vancouverite who loves this city just as much as she dislikes hearing people complain about it. Needless to say, I love her attitude.
We met at Coffee Bar in Gastown and chatted about her work, her clients, her past work experience and her husband who was, coincidentally, my #28th Coffee in this series.
Wendy grew up in Australia where she got her degree in journalism, then moved to Vancouver in 1995 and wrote for a few years before going to work on the other side of the fence in media relations. She worked with our friends at Tourism Vancouver as their Manager of Travel Media Relations, International, for 7 years. We talked about the excitement that her position held during the Olympics, and how she decided to start her own communications firm after it.
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