Last week I introduced United Distillers Ltd. of Vancouver. This week, it’s time for a collection of marketing materials, starting with this newspaper advertisement from The Cariboo Observer, December 7, 1940, featuring a little bit of London in Vancouver. This is timed perfectly, as we pass the Olympic torch from one host city to another this week:
So out we drove to Marpole, and into the UDL plant. We passed through a maze of buildings and into the Gin Distillery. A smiling gentleman made us welcome. “Meet Mr. Strange,” said Tom.
The advertisement could only be improved had they stated instead, “Meet Mr. Bean.” The ad goes on to prove how British expertise combined with Vancouver’s famous mountain water produce an unbeatable product. The ad features Silver Fizz Dry Gin, Mistletoe Dry Gin, and Silver Slipper Dry Gin. Here is the ad in its entirety: