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Photos: courtesy STR/KE MVMNT
STR/KE MVMNT is one of the newest lifestyle brands to come out of Vancouver. Specializing in sport performance apparel and footwear, the label presents a clean and modern aesthetic attractive to both athletes and rookies alike. With community involvement as a founding element, STR/KE MVMNT is using their passion of athletics to inspire others. I chat with one of the label’s founders, Marc Morisset, to discuss their story.
Valerie Tiu: Where did the idea for STR/KE MVMNT come about?
Marc Morisset: The concept for the brand arose out of a need for a specific type of shoe—a minimalist cross trainer, to be specific. There were minimalist running shoes in the market at the time that we began development but most were trail specific or lacked the design features which would be good for other aspects of cross-training. They also shared a similar fish lure type of aesthetic that left us scratching our heads. In exploring the aesthetic we wanted to use on the shoe, the overall look and feel of the brand began to take shape and filtered through the apparel collection. STR/KE MVMNT is an athletics brand for people coming from a street wear and action sports background – for people who maybe don’t initially relate to some of the brands and product out there in this segment. The word STR/KE comes from the part of the running cycle when your foot hits the ground and MVMNT relates to physical activity but also wanting the brand to have a collective personality.
VT: Can you tell us about your mantra, “United by motion”?