Vancouver has always been a major hub for the video game industry. While I'm not going to pretend to be an expert on the subject (although I did work at EA as a beta tester in the 90's and then again as a creative consultant in the mid 2000's), I will say that games that are designed specifically for women are often very "Barbie" in theme. While 40% of the people playing games are not dudes it seems to be a very dude-centric landscape.
And in walks in Silicon Sisters. Yesterday, industry veterans Brenda Bailey Gershkovitch and Kirsten Forbes announced that they're launching a new Canadian video game company out of Vancouver that will create games for a predominantly female audience.
Brenda explains "We’re not interested in ‘pinkifying’ games, which is how girl games are typically designed... It’s no coincidence that the games I and many other female gamers are most drawn to have had women involved in their development. Girls and women game differently than boys and men. Silicon Sisters has studied these differences so we can make games that truly appeal to and resonate with the female audience.”
My wife is rubbing her hands together in anticipation. This is definitely going to be awesome.
