Vancouver’s PlentyOfFish (POF) has been purchased by The Match Group, which operates OkCupid, Tinder, Match and Meetic, in a US$575 million cash deal.
POF, which employs 75 people, has grown steadily since it was founded in 2003 by CEO Marcus Frind, and in March it announced it had reached 100 million users and $100 million in annual revenue.
“For over a decade I have followed the consistent growth of PlentyOfFish, first within North America, then globally, and most recently across platforms, as one of the most popular mobile dating products in the world,” said Match Group CEO Sam Yagan.
“As more people than ever use more dating apps than ever with more frequency than ever, PlentyOfFish’s addition both brings new members into our family of products and deepens the lifetime relationship we have with our users across our portfolio.”
