Vancouver moved up to fifth spot on the Boston-based Reputation Institute’s 2015 list of global cities with the best reputations.
In 2014, Vancouver ranked seventh. It was first in 2012 and 10th in 2011.
The institute ranks cities based on perceptions of trust, esteem, admiration and respect.
For the second year in a row, Vancouver was the top-ranked city in North America.
Sydney, Australia topped the index, followed by Melbourne, Australia; Stockholm, Sweden; and Vienna, Austria.
“The overall reputation of a city is built upon direct experience, mass communication, third-party endorsements and broadly accepted stereotypes,” said Fernando Prado, who is managing partner at the institute.
“These are bottom-line issues for local policymakers, because a good reputation strongly correlates with an increase in tourism, relocation and investment in that city.”
