How do you capture a diverse and complex neighborhoods essence in one, easily identifiable image?
The West End BIA believes its done that with its new logo, unveiled Wednesday night at the Stewart Stephenson Modern Art Gallery (110-1300 Robson).
This new identity highlights, unifies and celebrates the areas diverse experiences and offerings, says a BIA press release. The variety of independent restaurants, the eclectic mix of retail, the proud gay heritage and the stunning natural beauty are just a few of what makes the West End an iconic area.
Three vertical bars in the W represent the neighbourhood: high rise buildings, diversity of people and growth. The bars individually represent the areas proximity to three unique features: Stanley Park, English Bay and downtown Vancouver.
Three horizontal bars in the E represent the commercial streets: Davie, Denman and Robson. As separate streets they are some of this Citys most well-known and beloved. Together they create something more powerful.
Together the WE captures the essence of the West End: Three Great Streets: One Amazing Neighbourhood.
The West End BIA expanded its Davie Street boundaries in April 2007 to include Denman and Lower Robson streets.
