Nicole Richie and Halle Barry are fans, and now the hottest hair trend has finally hit Vancouver: The Brazilian Blowout. The smoothing treatment, a healthier alternative to hair straightening, is designed to combat frizzy, curly or unruly hair and add shine to colour-treated tresses.
A low-maintenance hair style regime for our busy lives, the treatment is ideal for an active Vancouver lifestyle - a no-fuss way to combat the frizzies that come after a hot yoga class, an early morning swim or a humid outdoor run.
Vancouver-based hair stylist, Kristy Davies (Essensuals London Hair Salon in Yaletown), is one of the first to bring this service to the city. "I have found it especially ideal for my clients that are new moms as they are confronted with added responsibilities and less time but wish to still look great."
Safe for all hair types, even fine blond, brittle and damaged hair, the treatment is also formaldehyde-free unlike typical straightening solutions. And conveniently, you can immediately wet your hair after the service or style any way, versus other smoothing services that require a three-day rest period.
Ranging from $200 -$500, the treatment takes all of 90 minutes to complete (longer, thicker hair may take longer) and lasts between 2-4 months. For those looking for a smoothing treatment but aren't quite ready to commit to the price tag, Kristy has some affordable options. "Investing in a high-quality shampoo and hair masque and also using a good heat-protection spray prior to styling are some other ways to curb frizz."
Want to see the whole process in action? Check Kristy's info video where she takes you from frizz to fab!
EDITOR'S NOTE (OCTOBER 7, 2010): Since the posting of this article, Kristy Davies has discontinued offering this service to her clients due to the recent warnings issued by Health Canada stating that the Brazilian Blowout has been found to have unacceptable levels of formaldehyde. Essensuals London Hair Salon has also halted offering the service until it is determined to be safe.
For more information, please see the Health Canada advisory warning: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_167-eng.php
You can also read more on Kristy's blog. http://kristydavies.com/update-regarding-the-brazilian-blowout/1778/