It's a Vancouver film festival made by Vancouverites in honour of a Vancouverite.
A local theatre is hosting a film festival "celebrating the films of local legend Seth Rogen."
The actor took on the role of Ryan Reynold's sweater for his most recent on-screen appearance, but some locals may want to look back on some of Rogen's more famous work.
From Jan. 23 to Jan. 26, Hollywood Theatre's SethFest will play popular movies starring Seth Rogen, including Pineapple Express and Superbad. (Also, McLovin Day is an actual holiday).
The same theatre will also be hosting a unique food fair featuring a variety of local restaurants and food trucks.
Speaking of food, those who can't make it to the film festival can watch Rogen eat his way around Vancouver on a celebrity chef's Netflix show from a couple of years back.