Every business needs a marketing strategy. How else will the public know all about what your company can do for them?
That said, the biggest obstacle is that all of the components of a marketing plan must move together, and that takes a lot of work to set in motion. That’s time, resources and marketing knowledge and know-to that your bootstrapped team may not have to spare.
How can you effectively hit the ground running on your company’s marketing strategy? Enter in Glacier Media Digital, a local digital marketing agency made for the community, by the community.
Who is Glacier Media Digital?
Glacier Media Digital (GMD) is a division of Glacier Media, a Vancouver-based media group that has strong roots in local community newspapers and specialized business and trade publications throughout Canada from coast to coast.
Over the years, Glacier Media has acquired local news publications and community media websites with vast audiences, including Victoria Times Colonist, Vancouver Is Awesome, Castanet, Business in Vancouver and North Shore News. These entities are part of the Local News Collective (LNC), Canada's largest digital local news network, which was initially conceived in 2018. By its fifth year in operation, LNC recorded over 250 million monthly page views.
To keep up with the growing demand for digital marketing services during the pivotal print to digital transition within the ever-evolving media landscape, Glacier Media launched GMD in 2014. The digital client service division was intended to offer digital marketing services to small- and medium-sized businesses in the local communities served by the Glacier Media network.
By 2017, the digital operations team grew by 200%. Over the course of the years that followed, GMD has built up a team of dedicated digital strategists, ranging in marketing specialty areas from content and social media, to developers and designers.
Since its inception, GMD has continued to expand its service offerings, which now span across the following vital areas of marketing expertise:
- Social media and social advertising
- Custom video content
- Website design and landing pages
- Company branding and design
- Paid search or search engine strategies (SEM)
- SEO strategies
- Programmatic display and digital out of home (DOOH) campaigns
- Guidedby.ca community directory site for local businesses
How GMD can help your business
Digital marketing agencies (like GMD) have experts who can help your company raise awareness and capture leads. In order to have campaign success, you have to stay ahead of the curve of change in the complex landscape of digital advertising, which is what GMD does all day, every day. By trusting GMD with your marketing strategy, you can continue to focus on managing your business and getting more done.
For instance, businesses that are looking to run custom content on Glacier Media’s digital news properties can cut out the middleman by working directly with the Glacier Content Studio, a team within GMD which develops premium content offerings under the growing Sponsored Content category across Glacier Media’s news sites.
As a top-of-funnel marketing strategy, sponsored content can help your business grow and succeed. When it comes to partnering with local news publications to publish content, whether the goal is sharing your business story, promoting your services or establishing your company as a thought leader, businesses can establish relevant and authentic connections with their target audiences through branded content. In the long run, you can build brand recognition and trust within your local community and reach your marketing goals.
Plus, GMD is located right in the heart of Vancouver’s Mount Pleasant neighbourhood, so rest assured, you can trust that they know how to speak to the local audiences you seek.
GMD’s team of specialists will work closely with you to learn about your organization, and then tailor digital plans to help you achieve your business goals with GMD’s digital solutions, crafted to help you propel your business forward. If you are a business owner looking to expand your local reach, get in touch to learn more.
Contest: We're giving away one sponsored content package to a local business in the Lower Mainland!
Your customized sponsored content package (valued at $4,000) includes:
- 1 sponsored content article featured on Vancouver is Awesome
- Social media ads driving traffic to the article
- Community display ads driving traffic to the article
- Article promotion in the Vancouver is Awesome daily e-newsletter
Consider this GMD’s early holiday gift to your business so you can hit the ground running with your advertising efforts in Vancouver and beyond in the new year!
