As a broker owner of RE/MAX Real Estate Services, award-winning Vancouver Realtor® Michelle Yu is on a mission to produce a team of real estate professionals who serve the community by staying ahead of the evolving industry.
Throughout her 25 years of experience in the industry, Yu hasn’t seen a real estate market quite like 2021.
In the current seller’s driven market, many new listings are coming up. Paired with low interest rates and multiple bidding offers from interested buyers, the demand and competition for Vancouver properties has never been this high.
Yu’s team is focused on three divisions of real estate — the residential market, the commercial land developments market, and the preselling market. With project marketing for two new development projects currently underway, Yu foresees interest in real estate developments to continue to grow.
“We’re seeing a high demand for presales for multifamily units in townhomes and condos in the city,” says Yu. “Many of the projects in Vancouver have sold as many as 100 units within 72 hours.”
“We have new projects that will be launching in our presentation center, and we’re expecting that there will be more coming up soon,” Yu adds.
One of Yu’s goals is to continue adding to her team of Realtors and coaching them throughout this interesting time of growth and change in the Metro Vancouver real estate market.
"There's so much new Realtors need to understand and learn in addition to the foundational knowledge they obtained with their real estate license,” says Yu.
Yu wants to ensure that the new Realtors on her team are confident enough to educate and advise their clients in making the right decisions.
“Customers want to know more details about the property through the Realtor, and sees them as their representative when negotiating a deal,” says Yu.
“As a Realtor, they should be well educated and well equipped on all different aspects of real estate beyond buying and selling residential single homes — such as advising their clients when buying a pre-sale and understanding city zoning bylaws.”
Yu recognizes that nothing can replace the person-to-person element of real estate, which is why she is dedicated to supporting her team — full of young, energetic, and ambitious real estate professionals — in becoming the best realtors they can be.
For one, Yu takes the time to train new realtors to deliver quality service by providing sound advice, setting clear expectations, and exhibiting values of honesty, trustworthiness, and knowledgeability in client interactions.
She believes that up-and-coming young realtors are essential for representing the new reality of realtors who listen to and care about their clients.
"I want the new generation of realtors to know that we are real estate consultants,” says Yu. “We advise people to make informed decisions, such as knowing when is the right time and what is the right price to buy or sell.”
Also of high importance to Yu is the development of a group of team players who share their experiences with one another and give back to the community.
“Realtors these days do not work alone — they work alongside a team,” says Yu. “I value team players who not only have the expertise, skills, and results, but also have a willingness to share and help others in the group so we can continue to provide a complete set of services to our clients.”
For her dedication to giving back to the community, Yu is this year’s recipient of the RE/MAX Community Cares Awards from RE/MAX LLC.
It’s an award that Yu takes great pride in receiving, and is a recognition she values even more than any commission milestones and placements in Top 1% Realtor lists. For that, she is committed to paying the goodwill forward with her team of Realtor.
"I want to continuously help the new generation of Realtors in caring for and giving back to their communities.”
Michelle Yu is featured in the 2021 Excellence in Real Estate Magazine.
