The Vancouver Opera unveiled their new logomark today, marking the first major rebranding of the company since 1985. It was designed by their in-house graphic designer, Annie Mack, and is a part of the company's new long-term strategy aimed at "broadening and deepening its connection with the communities it serves, while building a new generation of operagoers". It's meant to reflect a new perspective on Vancouver Opera by literally flipping it on its side. In it, V and O - Vancouver and Opera - come together, representing the connection between city and art form. Where they overlap they are at their strongest and most intense.
Behold!:
Also, a reminder of the old logomark, in case you were interested in comparing the two:
Their redesigned website will be launched in May 2014 - the end of this season. Bookmark vancouveropera.ca and keep an eye out.