Here’s something awesome: Vancouver’s own 6S Marketing has launched a Chinese online marketing agency to help North American businesses navigate this gigantic (and growing) market.
Sheng Li Digital is debuting at SXSW Interactive and translated it means “victory”; the agency promises nothing but triumph for companies targeting both North American and international Chinese-speakers.
“Sheng Li is revolutionizing the agency world, in that they’re giving English businesses a local’s insight into the Chinese market,” says 6S Marketing’s President, Chris Breikss. The company was born out of the success 6S Marketing achieved running Chinese campaigns for clients.
Picture a fashion school trying to attract international applicants; an automobile company wanting to appeal to Chinese buyers; a real estate developer seeking lucrative foreign investment. These are all real-world client examples, with optimal results achieved by the Sheng Li team. “Communication is much more comfortable and effective when using the language, technology and media environment native to the customers,” explains Sheng Li’s lead project manager Amy Bao.
There’s also the allure of exclusivity — being one of the first businesses to reach this demographic successfully. “The Chinese-speaking community is a largely untapped market by North American companies,” explains account manager April Yau. “This community makes up the world’s largest internet user base, so there’s enormous potential.”
Sheng Li’s services range from SEO performed in Baidu (a Chinese search engine which they’ll familiarize you with) and Google to online advertising, website design and translation. Social media marketing makes up a large component of their business, with strategies provided for platforms like Weibo, Youku, WeChat, Facebook, and YouTube.
Bao and Yau are promoting the agency’s launch at SXSW, and are broadcasting all the highlights of their journey on social media. Follow the hashtag #baoyau for real-time updates on their adventures.