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Katie Cross Photography
The opening of #FjallravenPopUp went down earlier this week on Tuesday night following a transformation of our Columbia St. space into the first ever North American pop-up for the brand with deep Scandinavian roots.
While the brand has been around since the 1960's making high quality, hard-wearing, and sustainable timeless designs - they have only recently landed in Canada with a flagship store opening on Broadway this past Spring. "The pop-up is an exciting opportunity to continue serving our existing customers while connecting with those who are new to the brand.” says Nathan Dopp, Fja?llra?ven’s VP of Sales and Marketing in North America.
The pop-up concept store highlights their classic Kanken backpacks in a rainbow of colours set inside a beautiful Swedish forest. They are stylish enough for the fashion forward city slicker and practical for the outdoor enthusiast. The waxed canvas bags have a full zip front to get at all the goods quickly and a handy removable foam pad, for when you want to grab a seat on the forest floor on cool winter hike.
The #FjallravenPopUp is open now until December 31 at 434 Columbia St., open daily from 11-6PM and 5PM on Sunday. Full details on our site.
