Vancouver-transplant and 15-year fashion industry vet Myriam Laroche is the mastermind behind Eco Fashion Week , which kicks off tonight with an opening party at the Aveda Institute in Gastown and ends on Thursday with a DJ set by K-OS at Club 560.
Vancouver-transplant and 15-year fashion industry vet Myriam Laroche is the mastermind behind Eco Fashion Week, which kicks off tonight with an opening party at the Aveda Institute in Gastown and ends on Thursday with a DJ set by K-OS at Club 560.
More importantly, in between, there are seminars from industry experts, like WGSN's Carly Stojsic and Summer Rayne Oakes, and from Nobel Peace Prize winners, like Dr. Andrew Weaver. Designers Nicole Bridger, Lara Miller, Kim Cathers, Lav & Kush, Lara Presber and more are sending their sustainable collections down the runway at Creekside Community Centre (the greenest building in the city, by the way!) in the Olympic Village during the four-day event
Myriam took a couple minutes out of her hectic agenda to answer a few very quick questions about Eco Fashion Week and why it's so awesome for Vancouver and the rest of the world. --May Globus
What is your involvement in Eco Fashion Week?
I am the creator and president of Eco Fashion Week!
What about Vancouver makes it a fit for something like this?
Our city wants to be the greensest city in the world by 2020, and Eco Fashion Week is a natural fit to reach
this goal.
You managed to get the provincial government to be supportive of Eco Fashion Week. Was that a hard process?
No, at all.
Who are some of your key note speakers, and why do you think they're important to have at EFW?
What designers can we expect on the runway?
See above! All the designer's runway times are listed on the website.
How exciting to get Gisele Bundchen to design a Sigg water bottle for the event! How did that come about?
We sent a proposal to her agent and we also had a Brazilian contact to reach [out] to her, too. And she said yes!
What do you hope comes out of this first Eco Fashion Week?
We want to create an experience so the [entire] industry puts the event twice a year on their calendar! We hope to make it easy for the [international] fashion industry to take the green road!
Finally, what makes Vancouver so awesome?
It's the whole package for a healthy lifestyle. Vancouverites loves green initiatives, which is what we need!
