A local Vancouver-based laundry detergent-strip startup is matching customer purchases for donations to hospitals, food banks, and shelters across North America.
Since March 16, Tru Earth says it has already raised more than $150,000 worth of laundry detergent (230,000 loads) to donate to places like Vancouver General Hospital and the Union Gospel Mission.
Now, the startup hopes to bring its total to 500,000 ($311,000 in retail) of loads donated by the end of April 2020.
To date Tru Earth has provided laundry strip donations to:
- Vancouver General Hospital
- Outflow Men's Shelter
- Crossroads For Women Inc
- Union Gospel Mission
- The Guesthouse Shelter
- Red Door Family Shelter
"One of Tru Earth’s core values is that consistent small actions can lead to big change in the world. For us, this is just another small way we can contribute to making the world a better place” Said Co-Founder Ryan McKenzie
Tru Earth plans on continuing their pursuit to give back, but they need help connecting with organizations in need.
“We have been reaching out to hospitals and shelters across North America, but could really use the public’s help. We need help connecting with the right individuals inside these organizations.” said Co-Founder Brad Liski.
The company adds that it is crucial to frequently wash our clothes during this time. It remarks that it is even more important for front line workers, and those working in essential services where there is more human-to-human exposure. Due to these increased laundry needs, many organizations are in dire need of cleaning supplies like laundry detergent.If you know an organization that they could support with laundry detergent, you can reach out to [email protected].
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