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Après ski meets cutting-edge tech: The Samsung Galaxy S25 launches at Whistler, B.C.

Samsung’s Après All Day pop-up will introduce B.C. to the new Galaxy S25
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Samsung’s Après All Day pop-up in Whistler offers AI-powered features, chairlift photos, a scavenger hunt with Galaxy prizes and custom hot chocolate, all powered by TELUS’ 5G network. Photo via Samsung

From Creekside to Cloud Nine, Whistler and Blackcomb offer some of the most breathtaking views on the planet, where each run, each moment, becomes a memory worth reliving. Whether you're carving through fresh powder or relaxing with friends by the fire, capturing these unforgettable moments is a must. That’s why Samsung is bringing the latest in mobile technology to Whistler’s après-ski scene, ensuring you don’t miss a single breathtaking shot.

A chalet-inspired pop-up experience

To celebrate the retail launch of the Samsung Galaxy S25 Series, Samsung is teaming up with TELUS to bring the newest devices on TELUS’ award-winning 5G network to Whistler in a chalet-inspired pop-up experience. Après All Day, a national après ski event, will showcase the latest tech slopeside at Whistler’s Garibaldi Lift Co. Bar & Grill from Feb. 28 to March 11.

Visitors to Whistler this February and March will get an exclusive opportunity to experience the new Galaxy S25 Series as a true AI companion, designed to enhance every ski day. 

Après Ski with AI

The experience kicks off with the chairlift photo activation, where guests can try out the new Best Face feature, powered by Galaxy AI, to capture flawless shots on and off the slopes.

On the mountain, the Slope Safari Scavenger Hunt invites skiers and snowboarders to solve clues and locate iconic TELUS critters hidden around Whistler for a chance to win a Galaxy prize pack (consisting of: One Galaxy S25 Ultra, One Galaxy Watch Ultra, and One set of Galaxy Buds3 Pro). Thanks to the new Audio Eraser feature, background noise of videos shot on the Galaxy S25 Ultra is easily removed, making it easier to hear each clue and enter the contest.

Guests will be invited to test out the latest Galaxy AI features Après Ski-style, starting at the Galaxy Snack bar. Using the Galaxy S25 Series, your true AI companion, guests are welcome to warm up with a hot chocolate of their choice by using Circle to Search with Google to translate the toppings and using seamless actions across apps, text your preferred hot chocolate recipe to Sam, the barista. With TELUS’ reliable 5G network, it’s never been easier to skip the line and focus on what matters most—getting back to the slopes for more turns.

Before heading back to the slopes, visitors can stop by the Galaxy AI Sticker Studio to create custom stickers for their ski gear and boards using Gemini and Sketch-to-Image, adding a personalized touch to their mountain adventure.

The power of the Galaxy S25 Series

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The Samsung Galaxy S25 Series combines advanced AI features, stunning ProVisual Engine technology and sleek design to elevate your smartphone experience. Photo via Samsung

The Galaxy S25 Series introduces a host of innovations that elevate the smartphone experience. Available in 6.2” and 6.7” sizes, it features Samsung’s most advanced ProVisual Engine, a powerhouse processor designed for capturing, viewing and editing life’s best moments.

Complementing this is the new One UI 7, built with AI at its core, offering seamless access to Now Brief alerts, music, timers, and more from the Now Bar—without the need to unlock the phone. With its customizable widgets, it adapts effortlessly to every adventure.

To further enhance your experience, Samsung’s mDNIe technology and software optimizations boost battery performance, ensuring hours of uninterrupted video playback. The Galaxy S25 Series is crafted to streamline everyday life, keeping everything in one place, so your focus remains on creating memories, both on and off the mountain.

To learn more about Samsung’s Apres Après All Day pop up visit apresallday.ca